Businesses waste up to 61% of ad spend on the wrong campaigns.

Know which ads make money.
Kill the ones that don't.

Daily audits of what's working, what's wasting, and where to move the next dollar.

Starts at $39/mo No credit card required

John
Evie
Tyler
Customer
Operator

150+ ad accounts connected

SMAQ dashboard showing daily brief, key metrics, and spend recovery insights.

Connects to your stack

Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Google Analytics
Apple Search Ads

Trusted by agencies and in-house teams

Mindset Dynamic
HKSTP
CM Binary
One Media Group
Career Go
Diamond Digital Marketing

Where the 61% goes

The 3 setup mistakes that quietly waste your ad budget.

They aren't glamorous. They aren't in the headlines. They are the defaults the platforms ship and almost nobody fixes. SMAQ audits all three every night and tells you what to change.

01

The Broad Match Trap

Google Ads defaults to broad match without a real negative-keyword list. The result is irrelevant searches eating budget. A coffee shop pays for "coffee table". A B2B SaaS pays for "free CRM template". The clicks come. The customers don't.

02

The Geographic Targeting Pitfall

The "Presence or Interest" location setting (the default) shows your ads to anyone Google thinks is "interested in" your area. A Hong Kong restaurant ends up advertising to tourists planning trips. Spend leaves your service area without you ever noticing.

03

Ad Fatigue & Audience Decay

The same creative runs to the same audience until frequency climbs, CTR drops, CPC inflates, and quality score quietly slides. Most operators only notice once CPA has already doubled. By then you've paid for a month of declining returns.

Three mistakes. Three agents auditing every night. Others report. SMAQ acts.

Inside the control room

Four ways SMAQ finds money you're losing, and money you're missing.

Across Google, Meta, and TikTok. Audited overnight. Ranked by dollar impact.

01Stop the leak

Catch wasted ad spend, every day

You're spending $20K/mo on ads. How much is leaking? Daily audits hunt for the setup mistakes that bleed budget: irrelevant broad-match search terms, geo targeting waste, ad fatigue, runaway audiences. Dollar amounts attached to every finding. One $340/wk leak pays for SMAQ ten times over.

  • Avg $1,360/mo recovered
  • Daily audits
  • Dollar values attached
02Smart allocation

Where the next dollar pays back fastest

SMAQ tells you where to shift spend across Google, Meta, TikTok, and every channel. Cross-channel reallocation suggestions based on side-by-side performance, not single-channel optimization. Recommendations are tailored to your business context (who you serve, what makes you different), not pulled from a generic playbook.

  • Reallocation suggestions
  • Channel side-by-side
  • Tailored to your business
03Work happens overnight

Wake up to decisions, not data

Specialist agents run while you sleep: search-term auditor, ad-fatigue detector, competitor scout. Each owns its job and chains into the next, so you wake up to completed work and clear next steps, not a blank chat box.

  • Specialist agents
  • Runs nightly
  • Decisions, not data
04AI marketing analyst

Ask anything, get an answer in seconds

A marketing analyst on tap. Ask anything in plain English: which campaigns are bleeding budget, which audience is converting, why CPA spiked yesterday, what to test next. Live data across every channel and your business context, no SQL, no exports, no waiting on a dashboard.

  • Plain-English questions
  • Live cross-channel data
  • Answers in seconds

Competitor intelligence

See exactly what your competitors are running. Every day.

Every ad your competitors push lands in one dashboard. New launches, sustained winners, ads they killed in three days, with email alerts the moment anything changes. No more digging through Ad Library every Monday.

Competitor Ads Monitor
All competitors
Arena racing bundle deal: 20% off promotion
Winner
Active
ArenaRunning 67d

Tech suit, racing cap, mirrored goggles. Full kit, 20% off through May.

MetaInstagram
Arena Spring Summer collection launch
New
Active
ArenaRunning 6d

New season, new colorways. Training to open-water, fresh drops weekly.

MetaFacebook
Speedo open-water lifestyle ad with triathletes
Winner
Active
SpeedoRunning 112d

Trunks, tri suits, and goggles trusted by triathletes worldwide.

MetaGoogle
Speedo Hydrasuit Pro tri-suit close-up
Paused
SpeedoRan 5d • killed

Hydrasuit Pro: engineered for race-day speed.

TikTokInstagram
Showing 4 of 47 ads tracked this week
Weekly competitor digestMon 8:00 AM

3 changes from your competitors this week

Arena just launched a new Spring/Summer collection. Speedo’s open-water creative has been running 112 days, it’s working. Speedo killed their Hydrasuit ad in 5 days.

NEWArena · Spring Summer Collection
WINNERSpeedo · 112d running
KILLEDSpeedo · Hydrasuit close-up (5d)

Sample creatives sourced from Meta Ad Library. Brands shown for illustration only.

Spot the winners

Ads running 30+ days are the ones converting. See which angles, hooks, and offers are pulling weight, then borrow what works.

Get alerted on every launch

Email the moment a competitor ships a new campaign or pauses an old one. Catch positioning shifts before your customers do.

Track unlimited brands

Add every competitor in your space. SMAQ refreshes their ads every 24h. No separate tool, no separate login, no extra fee.

Integrations

Connects to everything you already use

One-click setup. No engineering required. New connectors ship every month.

Google Analytics
Google Analytics
Google Ads
Google Ads
Meta Ads
Meta Ads
Search Console
Search Console
LinkedIn Ads
LinkedIn Ads
TikTok Ads
TikTok Ads
Instagram
Instagram
Facebook Pages
Facebook Pages
Apple Search Ads
Apple Search Ads
AppsFlyer
AppsFlyer
WooCommerce
WooCommerce
PostgreSQL
PostgreSQL

Plus REST APIs and custom connectors. Need something specific?

Pricing

Simple, transparent pricing

Plans start at $39/month. 14-day free trial of Growth, no credit card required. Top-up credit packs available at every tier.

Starter

$39/month

billed annually, save $120/yr

For solo founders who want to know if their ad spend is working.

  • 1 project
  • 3 data sources
    Counted by source object (e.g. Google Ads + GA4 + GSC = 3 sources)
  • 3 team members
  • 1,000 AI credits/month
    Credits power chat, automations, and agent actions. Top-up packs available.
  • Alert automations (budget pacing, anomalies)
  • Hero lite automations
    Search Term Lite + Ad Fatigue Lite, capped weekly with narrow scope
Start with Starter
Popular

Growth

$99/month

billed annually, save $360/yr

For SMBs spending $5K+/mo on ads.

  • 1 project (+$39 each additional)
  • 5 data sources
  • 5 team members
  • 5,000 AI credits/month
  • Full SMB automation suite
    Daily/weekly briefs, campaign performance, SEO monitor, full search term analysis
  • Auto-applied recommendation review
  • GA4 ecommerce tracking audit
  • Dashboard snapshots & shareable links
    Save read-only dashboard archives for week-over-week comparison. Share a self-contained HTML link or export as PDF.
Start 14-Day Free Trial

Scale

$249/month

billed annually, save $720/yr

For multi-brand operators and in-house teams.

  • 3 projects (+$39 each additional)
  • 10 data sources
  • 15 team members
  • 18,000 AI credits/month
  • Heavy agentic automations
    Media plan intelligence, ad fatigue full, competitor ads, cross-channel reallocation
  • Cross-platform reallocation engine
  • Power data tools
    Pivot tables, custom columns, advanced filtering, custom grouping
  • Dashboard snapshots & shareable links
Start with Scale

Agency

$499+/month

For performance agencies managing multiple clients.

  • 5 client projects (+$60 each, volume discounts)
  • Unlimited data sources & team members
  • 40,000 pooled AI credits/month
  • Agency-exclusive agents
    Pitch deck generator, QBR auto-generator, client onboarding audit
  • Full white label & branded reports
  • Multi-client cockpit & cross-client benchmarking
  • Dashboard snapshots & shareable links
  • Dedicated CSM at $1.5k+/mo MRR
Talk to Sales

FAQ

Questions & answers

Talk to us

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Stop guessing if your ads are working.

14-day free trial of Growth. Connect your accounts in 10 minutes. Your first audit lands tomorrow morning.

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