Blog & Insights

Here we share ideas and thought leadership on AI, data, and more.

Your conversion tracking is probably broken. Here's how to find out in 60 seconds.
John Liu

John Liu

Your conversion tracking is probably broken. Here's how to find out in 60 seconds.

If your reported ROAS does not match your bank account, your pixel is probably broken. The five most...

The 4 numbers every owner-operator should see before Monday's coffee
John Liu

John Liu

The 4 numbers every owner-operator should see before Monday's coffee

A 5-minute Monday review most SMB owners are not actually doing. The four numbers — spend pacing, RO...

Why most SMBs don't need another marketing dashboard
John Liu

John Liu

Why most SMBs don't need another marketing dashboard

Marketing dashboards assume you have time to look at them. SMB owner-operators don't. Here's why the...

We run the ops. You run the brand.
John Liu

John Liu

We run the ops. You run the brand.

We stopped building a marketing dashboard and started building a marketing operator. The pivot story...

Top 5 Best AI Marketing Analytics Tools in 2026
Evie Wong

Evie Wong

Top 5 Best AI Marketing Analytics Tools in 2026

Looking for the best AI marketing analytics tool that can quickly grasp the performance of all your ...

The 5 Hidden Costs of Client Reporting Draining Your Agency
Evie Wong

Evie Wong

The 5 Hidden Costs of Client Reporting Draining Your Agency

Manual reporting is a silent killer for digital agencies. From the "copy-paste" time sink to employe...

The 80/20 Rule of Reporting
John Liu

John Liu

The 80/20 Rule of Reporting

Most agencies waste 80% of their time on manual data collection and formatting. True value lies in t...