Budget Allocation

Move budget to where it earns the most.

Plan spend across channels, track pacing, and reallocate cross-platform — the one thing the platforms structurally can't do for you. Each move comes with a dollar impact attached.

Capabilities

Cross-platform reallocation

Google won't tell you to move spend to Meta. Meta won't tell you to move to TikTok. SMAQ does — with dollar impact attached to every recommendation.

Budget allocation by channel

Plan spend across Google, Meta, TikTok, LinkedIn, and any other channel. Set monthly or campaign-level budgets that reflect your strategy.

Planned vs. actual tracking

See exactly how your campaigns are performing against the plan. Spot over- and under-spending before it becomes a problem.

Real-time pacing alerts

Pacing indicators show whether you're on track to hit your spend targets — daily, weekly, or monthly. Get alerted before you miss.

Campaign-level mapping

Map specific campaigns from each platform to your budget plan. Track spend at the campaign level, not just the channel level.

Lives with your data

No separate planning tool, no exporting. Budget allocation sits inside the same dashboard where all your live campaign data already lives.

Stop guessing if your ads are working.

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